Why Pay a Commission?

Homeowners attempting to sell their home without assistance of a real estate professional generally do so for one and one reason only: to avoid paying a commission fee. Is it worth it? Only the Homeowner can answer that, but experience has shown that many for-sale-by-owners find that it’s not. Before making a costly mistake consider the benefits, from A to Z, you receive from working Janis Nadler, a professional Realtor.

Advertising – The agent pays all advertising costs

Bargain – Research shows that 77% of sellers felt their commission was “well spent”

Contract Writing – An agent can supply standard forms to speed the transaction.

Details – An agent frees you from handling the many details of selling a home.

Experience and Expertise – in marketing, financing, negotiations and more.

Financial Know-How – An agent is aware of the many options for financing the sale.

Glossary – A real estate professional understands and can explain real estate lingo.

Homework – An agent will do homework on how to best market your home.

Information – If you have a real estate question, an agent will know (or can get) the answer.

Juggle Showings– An agent will schedule and handle all showings.

Keeps Your Best Interests in Mind – It’s an agent’s job.

Laws – A real estate professional will be up-to-date on real estate laws that affect you.

Multiple Listing Service – The most effective means of bringing together buyers and sellers.

Negotiation – An agent can handle all price and contract negotiations.

Open Houses – A popular marketing technique.

Prospects – An agent has a network of contracts that can produce potential buyers.

Qualifies Buyers – Avoid opening your home to “curiosity seekers.”

REALTOR – An agent who is a member of the NATIONAL Association OF Realtors and subscribes to a strict code of ethics.

Suggested Price – An agent will do a market analysis to establish a fair price range.

Time – One of the most valuable resources in an agent.

Unbiased Opinion – Most owners are too emotional about their home to be objective.

VIP – That’s how you’ll be treated by your agent.

Wisdom – A knowledgeable agent can offer the wisdom that comes with experience.

“X” Marks the Spot – An agent is right there with you through the final signing of papers.

Yard Signs – An agent provides a professional sign encouraging serious buyers.

Zero Hour Support – Selling a home can be an emotional experience. An agent can help.

This is what I’ll do to market your home

During the first 24 hours:

  • Your property is put into the Multiple Listing Service Computer System which accesses thousands of sales associates in the Tri-State area. Information about your property is immediately accessible and it effectively promotes your property within the real estate industry.
  • A Highlights Sheet will be prepared and placed in your home, so that all relevant facts will be abailable to prospective buyers. This sheet will also be distributed to all of our offices and to other real estate firms.
  • A “For Sale” sign will be installed on your property as well as any directional signs, to increase awareness in your community.

Within 48 Hours, I will:

  • Schedule a tour of your home for the sales associates in my office, so they can market your property more effectively.
  • Arrange and hold a Broker’s Open House for area real estate firms to familiarize them with your property’s features.
  • Schedule an Open House for the general public (with your approval).
  • Prepare an ad for your property and place it in the classified section of appropriate newspaper(s)

Within 7 Days, I Will:

  • Canvass your neighborhood and beyond for prospective buyers.
  • Implement a customized target marketing program to attract appropriate buyers.

I Will Also:

  • Provide you with weekly updates on showing of your property, including prospective buyer’s comments and response.
  • Compile a weekly market activity report on neighborhood sales and new listings.
  • Update a market analysis report every 30 days.
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